After Hero, now ISPS Handa steps in to sponsor two legs of UK Swing

The European Tour, which announced the UK Swing very partners have found another partner in the International Sports Promotion Society (ISPS HANDA). After Hero MotoCorp stepping in as the sponsor of the Hero Open, which was earlier the English Open, the ISPS Handa have been announced as an Official Partner of the European Tour’s new UK Swing and the Title Sponsor of both the ISPS HANDA Wales Open and ISPS HANDA UK Championship.

ISPS HANDA Wales Open is set to take place at The Celtic Manor Resort in Newport from August 20 – 23, after a six-year hiatus before which ISPS HANDA had previously supported the event for three consecutive years. The UK Swing will conclude with the inaugural ISPS HANDA UK Championship at The Belfry.

It is a timely return to both the venues. The South Wales resort marks this year the tenth anniversary of Europe’s dramatic victory against the United States in The 2010 Ryder Cup at the same venue. Meanwhile Belfry, which has played host to four contests, will see the conclusion of the UK Swing. Europe triumphed in 1985 and 2002 at Belfry, while the US won in 1993, and the 1989 match ended in a 14-14 tie.

Dr Haruhisa Handa, Founder and Chairman of ISPS Handa, said: “ISPS Handa is honoured to partner with the European Tour on the ‘UK Swing’, which celebrates the return of professional golf in the UK while championing the Tour’s new “Golf for Good” initiative.”

Keith Pelley, Chief Executive of the European Tour, said: “We are delighted to have the support of Dr Handa and his team for the ISPS HANDA Wales Open and ISPS HANDA UK Championship, our final two events in the new UK Swing.

“Dr Handa is a pioneer in promoting innovation and inclusivity in the game of golf and we are thrilled to have his knowledge and commitment during these unprecedented times. As Honorary Ambassador of the “Golfers with Disability Programme”, Dr Handa’s long term support of golf globally is well known and we appreciate the support he has shown to our players, our Tour and to the golfing communities in which we play.”

The ‘Golf for Good’ initiative, launched at the Betfred British Masters will culminate in £500,000 from the European Tour being distributed equally between local UK charities.

All European Tour tournaments from July until December will form part of the Tour’s new ‘Golf for Good’ initiative, a narrative which will underpin the season.

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