US Open coverage in September shifts from Fox to NBCU as USGA announces new media rights partnership

Team GolfXYZ

Liberty  Corner, NJ, June29: The telecast of the US Open to from September 17-20, has been transferred from  Fox Sports to NBCUniversal, announced the United States Golf Association (USGA) on  Monday.

The COVID-19 pandemic meant a shift in dates for the U.S. Open from June to September and that meant a challenge for FOX Sports, given their commitments to the National Football League, Major League Baseball and college football.

The USGA had initially looked  at an exploration of how FOX Sports and NBC/Golf Channel could work together this unique year but it has ultimately led to NBCU  taking over the USGA media rights.

Heralded as a landmark partnership between FOX Sports and the USGA in 2013, the network first began broadcasting USGA championships in the 2015 season.

But now in 2021, NBCUniversal will broadcast the four championships the USGA will conduct in 2020: the 120th U.S. Women’s Amateur (Aug. 3-9 at Woodmont Country Club in Rockville, Md.); the 120th U.S. Amateur (Aug. 10-16 at Bandon Dunes Golf Resort in Bandon, Ore.), the 120th U.S. Open (Sept. 17-20 at Winged Foot Golf Club in Mamaroneck, N.Y.) and the 75th U.S. Women’s Open (Dec. 10-13 at Champions Golf Club in Houston, Texas).

“We are thrilled to acquire the remainder of FOX Sports’ USGA agreement, and will carry the designated USGA events, including the U.S. Open, through 2026,” said Pete Bevacqua, president of NBC Sports Group.

“Adding these prestigious USGA events to our already incredibly deep golf business, led by our long-term PGA Tour partnership, as well as The Open Championship and the Ryder Cup, positions us as absolute leaders in the golf space. This deal is advantageous for all parties, including NBC Sports, Golf Channel, Peacock and the USGA, but also FOX Sports, and we thank them for working with us to complete this transaction. It further solidifies our platforms as the destination for golf viewers and enthusiasts, with NBC, Golf Channel, GOLFNow and GOLFPASS.”

“Partnering with NBCUniversal, including Golf Channel, gives us an unparalleled opportunity to connect and engage with the core golf audience more directly and routinely, and as a non-profit, to continue to have a significant and lasting impact on the game,” said Mike Davis, CEO of the USGA.

While the details are confidential, the term of the agreement between NBCUniversal and the USGA will be the same as the previous agreement with FOX Sports, carrying through December 31, 2026, and the financial remuneration for the USGA will remain the same for the duration of the agreement.

Starting in 2021, when the USGA’s full championship schedule will be played, the agreement with NBCU will allow the USGA to continue the uninterrupted coverage it provides to television fans thanks to its longstanding partnership with Rolex.

In 2021, that means eight of the USGA’s televised championships will be completely uninterrupted, including the U.S. Women’s Open and the Walker Cup. For the U.S. Open, thanks again to Rolex, NBCU will continue the tradition of showing the last hour of the final round uninterrupted.

“We have genuinely appreciated the partnership that we have had with FOX Sports over the last six years and are grateful for their steadfast efforts to produce world-class events,” said Davis.

 

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